Noonan, Caitriona and Genders, Amy
The submission by Caitriona Noonan (Cardiff University) and Amy Genders (University of South Wales) focuses on the issue of serious decline in arts provision on public service television brought on mainly by structural and commercial changes in the television sector. Noonan and Genders argue that the need for intervention in arts television is even more crucial given the genre’s uniquely national character and mission to promote a shared and diverse cultural life. As television remains the key way to engage with arts across the UK, the medium is vital for the provision of the genre so that everyone has access to arts and culture regardless of economic or social background. Noonan and Genders furthermore acknowledge the need for a greater diversity in terms of subject matter in arts genre, taking more creative risks, and considering production and distribution strategies which would engage more with younger audiences as well as involve communities across the UK, not just the capital.