Johnson, Catherine

According to Catherine Johnson (University of Nottingham), ‘there is a strong argument that as traditional broadcast and internet services merge, the case for PSB becomes stronger’. While US market leads on the development of commercial VOD television services such as Netflix, increased choice of VOD on offer and fragmentation of audiences tend to prioritise the demographics that are most able to pay, with economically disadvantaged audiences being under-served. Furthermore, Johnson argues for the increasing value and importance of the element of trust in content providers, with the UK’s PSBs in the leading position, as they are mandated by regulation to serve the pubic’s needs over the other interests. ‘In our highly mediated society, PSBs can instead provide media spaces that are independent from partisan commercial or political interests and encourage encounters with a broad range of ideas, opinions and cultures that are vital for a healthy society and democracy.’

Catherine Johnson