Volkmer, Ingrid

According to Ingrid Volkmer (University of Melbourne), our communicative environment is no longer simply separated along the line of ‘domestic’ and ‘foreign’ polarities. In order to sustain the public service model for the future, Volkmer argues that we need to consider it in the context of ‘an increasingly dense ‘fluid’ globalized digital environment. Multi-level networks such as Google and Facebook, it could be argued, provide ‘public service’ knowledge in ‘completely new areas from ‘web search’, to virtual libraries, to new areas of public service, such as navigation’, creating new geographies and public spheres in which to cater for the needs of citizens. Australian Media and Communication Authority (ACMA)’s media regulation, for example, proposes a new approach which ‘moves away from the centrality of media towards the centrality of the citizen, embedded in chosen networks of communication.’

Ingrid Volkmer