Creative Access

purchase Soma COD The evidence submitted by saturday delivery on soma Creative Access, a charity organisation which provides media job opportunities to BAME, focuses on diversity of representation in/on television. It states that the media is ‘still far from representing visually the society that pays it bills’, not tapping into a ‘vast pool of talent out there’ which, it argues, is also an economic issue for media organisations: ‘in not recruiting black and Asian workers, [the media] is limiting its labour resource and it will be unable to understand and sell back to significant proportion of the UK population that is non white.’ The economic case for diversity needs to be promoted across the creative sector, and there should also be ‘concrete measures on diversity to the BBC’s public purposes under the charter review process.’

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