According to Michael Foster (co-founder, Creative Access), the government’s apprenticeship levy is a great opportunity for a radical rethinking and reform of training and talent development in the television industry. In particular, the initiative can be used to reverse the trend of the alarming reduction of socio-economic diversity within the television sector. Foster argues that the freelance nature of work in the sector does not provide a sufficient excuse not to adapt to the forthcoming apprenticeship levy – rather, training the workforce and ‘widening the funnel for the intake’ will benefit the television industry, as the freelance labour force will have more opportunities to transfer and carry skills from job to job and from company to company. Foster’s recommendations include a call for the industry to ‘act in concert’ and to ‘create standards that are of real value and benefit’. Foster also calls for the foundation of a National Media Apprenticeship College, the industry’s own self-funded training school, and for a Media Apprenticeship Training Agency.