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ITV plc’s submission argues that the pressures on investment in original UK content is particularly acute in high-cost genres such as drama. However, public service channels in general, ITV offers, continue to play the most important part in original UK television content. Referring to Ofcom’s headline figures for 2014 about investment in original UK television content, ITV argues that the figures are even starker. While Ofcom suggests that the PSBs’ non-sport original content spend of £2.4bn accounted for 87% of spend on originated content compared to 13% of non-PSBs, ITV’s analysis suggests that at least £80m (or 23%) of the 2014 non-PSB originations spend of £350m is actually accounted for by the wider PSB channel families.

ITV evidence