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Whannel, Garry

According to Garry Whannel (Journalism and the Olympic Games Research Group, University of Bedfordshire), ‘[d]ue to the transformation of sporting events into globally distributed commodities, which attract massive sums in the form of television rights payments, since 1990 it has become increasingly difficult for public service broadcasters to maintain a range of sports broadcasting as live rights for major sports have been obtained by operators of subscription channels. The impact of this has been to diminish our national shared cultural life.’

Garry Whannell